Or otherwise entitled, “You gotta have a gimmick.”

Josh Cole gives a brilliant example of a hook: Rachael Ray is a great cook, but it wasn’t until she came up with “30 minute meals,” that her brand really took off.

What is your unique selling point? What makes you special? Differentiates you? 

See what Josh has to say and come up with a hook, so others can immediately grasp who you are and what you do.