The Hauptle Group

Marketing and Communications for Arts and Nonprofit Organizations

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Marketing Tip of the Day: The Importance of a Hook | Tippingpoint Labs

Or otherwise entitled, “You gotta have a gimmick.”

Josh Cole gives a brilliant example of a hook: Rachael Ray is a great cook, but it wasn’t until she came up with “30 minute meals,” that her brand really took off.

What is your unique selling point? What makes you special? Differentiates you? 

See what Josh has to say and come up with a hook, so others can immediately grasp who you are and what you do.